Mor’.Oby
Green (the color) in ancient Tupi,
the
root language of many Indigenous peoples of
Brazil.
More than just a color,
GREEN has
symbolized countless concepts since the earliest
civilizations.
GREEN
is the color of plants, of forests — where food
and shelter could be found.
GREEN appears when seeds and sweat yield results; it's the sign of hope that something new is being born and will grow there.
GREEN is the union of yellow and blue, of sun and water — both essential for life.
GREEN evokes health, luck, harmony, renewal, and safety.
And just as we can see
beyond the
color,
we must also see
beyond
cannabis.
Cannabis is a
plant that has accompanied and supported
civilization since the very beginning, with
evidence pointing to it as one of the first
plants ever domesticated by humans.
It’s the plant whose fibers were used to make
thread, rope, fabric, and paper.
It’s the same plant used for countless medicinal
purposes, through ancestral knowledge passed
down over millennia.
It’s also the plant used for its psychoactive
effects — in sacred rituals and religious
ceremonies, much like wine and other
substances.
That is our main purpose:
to show that cannabis
is much
more than just a plant.
PEOPLE
Fabiano Coelho
Fabiano has been working for over 18 years
as a Digital and Brand Designer. He holds a
degree in Graphic Design from Universidade
Anhembi Morumbi and a postgraduate degree in
Branding Design from SENAC. Throughout his
career, he has contributed to the
development of a wide range of creative
solutions for clients such as Audi, Itaú,
Natura, Johnson & Johnson, Amil/UnitedHealth
Group, and Bridgestone.
His broad
experience and creative talent have allowed
him to deliver high-impact projects for
globally recognized companies like Ford,
Shell, Kimberly-Clark, and Nespresso, as
well as for emerging brands that have since
established themselves in their respective
sectors, such as Biomm, Sofisa, and WeCast —
during his time as a Senior Digital
Experience Designer at VMLY&R.
Vinícius Cozuma
Vinícius has over 15 years of experience as
a Designer and Art Director. He began his
career with a technical degree in Graphic
Design and later earned a bachelor’s degree
in Advertising from Faculdade Cásper Líbero.
He has worked across various areas of
creative advertising at major agencies.
He
built expertise in traditional advertising
through print media, developed
direct-to-consumer campaigns at points of
sale, created unique brand activations at
live events, and delivered memorable digital
experiences. His work has served well-known
brands such as Bradesco, Petrobrás, Sky,
Natura, Nissan, Ford, Shell, AkzoNobel,
Unilever, and Coca-Cola. A long-time
cannabis enthusiast, he deepened his
understanding of the plant by completing a
course offered by Inflore, taught by Luna
Vargas.