WHAT WE DID
Aiming for new horizons in its social media
positioning strategy – particularly on
Instagram – Puffiz, the brand behind the
most creative accessories to elevate every
moment, trusted us with the mission of
reimagining and strengthening its online
presence during the launch of its brand-new
e-commerce.
For this challenge,
we designed a tailor-made strategy to help
the brand embrace this new phase in an
authentic, safe, and value-driven way. The
goals were clear: expand engagement with a
more diverse audience, deepen the connection
with its community, and, of course,
celebrate this new chapter with lightness,
creativity, and the ongoing commitment to
deliver the best products for its
consumers.
To complement and
enhance this approach, we developed a
vibrant visual identity inspired by Puffiz’s
essence and brand values. The result is a
bold and striking presence that translates
the company’s spirit into a powerful graphic
language, fully aligned with the strategic
goals defined in the planning process.
Check
out the results of our collaboration with
Puffiz below:
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"Partnering on this project was truly a turning point for Puffiz. The launch of our e-commerce marked a huge step forward for the brand, and the new strategy brought exactly what we needed: a stronger connection with our audience, a fresh and vibrant identity, and results we’re proud of. It’s been an incredible experience, and we couldn’t be happier with the outcome."
THIAGO UNGAR - OWNER (PUFFIZ)