Mor’.Oby
Green (the color) in ancient Tupi,
the root language of many Indigenous peoples of Brazil.
More than just a color, GREEN has symbolized countless concepts since the earliest civilizations.
GREEN is the color of plants, of forests — where food and shelter could be found.
GREEN appears when seeds and sweat yield results; it's the sign of hope that something new is being born and will grow there.
GREEN is the union of yellow and blue, of sun and water — both essential for life.
GREEN evokes health, luck, harmony, renewal, and safety.
And just as we can see
beyond the color,
we must also see
beyond cannabis.
Cannabis is a plant that has accompanied and supported civilization since the very beginning, with evidence pointing to it as one of the first plants ever domesticated by humans.
It’s the plant whose fibers were used to make thread, rope, fabric, and paper.
It’s the same plant used for countless medicinal purposes, through ancestral knowledge passed down over millennia.
It’s also the plant used for its psychoactive effects — in sacred rituals and religious ceremonies, much like wine and other substances.
That is our main purpose:
to show that cannabis
is much more than just a plant.
PEOPLE
Fabiano Coelho
Fabiano has been working for over 18 years as a Digital and Brand Designer. He holds a degree in Graphic Design from Universidade Anhembi Morumbi and a postgraduate degree in Branding Design from SENAC. Throughout his career, he has contributed to the development of a wide range of creative solutions for clients such as Audi, Itaú, Natura, Johnson & Johnson, Amil/UnitedHealth Group, and Bridgestone.
His broad experience and creative talent have allowed him to deliver high-impact projects for globally recognized companies like Ford, Shell, Kimberly-Clark, and Nespresso, as well as for emerging brands that have since established themselves in their respective sectors, such as Biomm, Sofisa, and WeCast — during his time as a Senior Digital Experience Designer at VMLY&R.
Vinícius Cozuma
Vinícius has over 15 years of experience as a Designer and Art Director. He began his career with a technical degree in Graphic Design and later earned a bachelor’s degree in Advertising from Faculdade Cásper Líbero. He has worked across various areas of creative advertising at major agencies.
He built expertise in traditional advertising through print media, developed direct-to-consumer campaigns at points of sale, created unique brand activations at live events, and delivered memorable digital experiences. His work has served well-known brands such as Bradesco, Petrobrás, Sky, Natura, Nissan, Ford, Shell, AkzoNobel, Unilever, and Coca-Cola. A long-time cannabis enthusiast, he deepened his understanding of the plant by completing a course offered by Inflore, taught by Luna Vargas.