PROJECTS

Building on the partnership established in 2025, we were invited by Puffiz to make their mark at Expo Cannabis 2025 — the largest event in the industry across Latin America. The mission: to create a complete and memorable brand experience on the show floor.

We took on the full conception and execution of the booth, developing everything from the overall ambiance to each individual element that shaped the space. Custom-designed wheat paste posters created exclusively for the event formed a visually striking backdrop, while an exclusive collaboration between Puffiz and Ritulab gave rise to a limited-edition ashtray crafted specifically for the occasion — a piece that perfectly captured the spirit of the activation.

The results matched the effort: the booth drew a high volume of visitors and sustained strong engagement throughout the event. The highlight came at the closing giveaway, which significantly expanded the brand's visibility and reach.